Brasilia, Aug. 17 (SANA)Brazilian President Luiz InácioLula da Silvalaunched his campaign for another term on Sunday, addressing supporters in the industrial city ofSão Bernardo do Campoas he seeks re-election.

Lula stressed the importance of Brazil’slabor movementwhile calling for political and party messaging to adapt to major changes in the labor market, particularly the growth of informal employment and app-based work, Reuters reported.

The 80-year-old president launched his campaign in a city closely associated with his rise as a trade union leader and his subsequent political career.

Lula is one of Latin America’s most prominent political figures and has long been associated with left-wing politics, developing countries and efforts to combat poverty.

He previously served two consecutive terms as Brazil’s president from 2003 to 2010 before returning to the presidency years later.