The project is being implemented in cooperation with leading global travel platforms – Expedia Group, Amadeus IT Group, and Trip.com. These partnerships provide access to a global audience of more than 2 billion people.

The marketing campaign covers the United States, the United Kingdom, Japan, the Republic of Korea, China, Malaysia, Indonesia, Thailand, Spain, Poland, Denmark, Norway, Sweden, and Finland.

As part of the campaign, dedicated pages about Uzbekistan are being created, articles highlighting the country’s tourism opportunities are being published, and promotional materials are being distributed to a broad audience via websites, mobile applications, and social media.

According to the plan, the campaign will generate more than 180 million advertising impressions. This will help promote Uzbekistan’s historical and cultural heritage, modern tourism infrastructure, and unique travel destinations to millions of people abroad, and strengthen the country’s international tourism brand.

Expedia Group includes popular travel services such as Expedia, Hotels.com, Vrbo, Travelocity, and Orbitz. More than 300 million travelers use these services annually.

Trip.com is one of Asia’s largest online travel platforms, serving more than 800 million users worldwide.