The Ukrainian position, our opinion, our view, our narratives, our needs should be and sound accessible in podcasts, social networks, bloggers and influencers. But at the same time - and in each of the usual media that still influence, are quoted, have political significance and a real opportunity to maintain attention to Ukraine, and therefore to strengthen support for Ukraine and respect for our community in the country. To ensure that there is always a result for Ukraine, you and your key employees at the embassy must speak the same language - in every sense - with those who make decisions and can help. We have a traditional, long-standing defect of our diplomatic service, which is a deficit in all languages ​​except English. Please prepare system solutions that can change this. You need to orient yourself deeply in the values, holidays and pain of each people where you work, in the culture and know the language. It is necessary that the ambassadors also know more about what and how is happening in Ukraine. You need to visit Ukraine regularly, live with Ukraine as one life and feel what Ukrainians are going through. Each of the Ukrainian ambassadors should feel what it is like to be at the front, what it is like to be a frontline or border community, what it is like to recover after shelling. Every ambassador should feel what it's like when the air defense launchers are empty and the Russians hit with ballistics. Taking into account all this, it is necessary to more carefully select and prepare replacements in the embassies, and those who return to Ukraine should be offered a level of positions that will really correspond to their contribution to the common result of Ukraine and the experience that our people have here and that was acquired by an embassy employee in the country of work. Otherwise, there is a risk of losing experienced specialists for the diplomatic system, which we cannot afford. From a speech at a meeting of heads of foreign diplomatic institutions of Ukraine. (7/7)