The project is carried out under a Presidential resolution focused on developing the tourism sector, enhancing Uzbekistan’s international reputation, and showcasing the country’s tourism potential through contemporary media content.

The film will showcase both the historical and contemporary images of Tashkent, highlighting architectural landmarks, cultural sites, national cuisine, hospitality traditions, and the city’s modern tourism infrastructure.

The project aims to reinforce the longstanding bonds of friendship, good-neighborliness, and strategic partnership between Uzbekistan and Kazakhstan. Additionally, it seeks to boost interest among Kazakh audiences in traveling to Uzbekistan. The film is also expected to promote new tourist routes and enhance mutual tourist exchanges.

The film’s release is expected to serve as another means of highlighting Uzbekistan’s tourism potential in the global media, enhancing the country’s image as an appealing travel destination, and advancing cultural and humanitarian ties between Uzbekistan and Kazakhstan.