Damascus, June 17 (SANA)Artisans, entrepreneurs and cultural organizations participating in theSyrian Village Festivalsay the event is helping preservetraditional craftsand expand opportunities for small businesses by connecting them with a wider audience.

The festival, which opened this week atUmayyad Gardens in Damascus, features dozens of exhibitors showcasing handmade products, heritage crafts and locally manufactured goods as part of efforts to promote cultural heritage and support community-based enterprises.

Among the participants is theAuthentic TraditionsAssociation, whose pavilion displays a collection of traditional Syrian crafts and heritage items reflecting the country’s cultural identity.

Radwan al-Hayek, a member of the association, said the organization works to preserve traditional skills and promote crafts that have been passed down through generations.

The exhibition includes examples ofDamascus brocade, mother-of-pearl inlay work and traditional clothing, highlighting crafts closely associated with the city’s historical heritage.

Al-Hayek said public events such as the festival help strengthen younger generations’ connection to Syrian heritage and provide artisans with opportunities to reach new audiences.

The festival also features Syrian-made educational and recreational toys produced by local manufacturers.

Riyad al-Tahan, whose company has specialized in children’s toys for more than 40 years, said participation in the event allows producers to showcase domestic products and engage directly with consumers.

He said strong visitor turnout and public interest had encouraged companies to take part, expressing hope that similar events would help expand market opportunities forSyrian products.

Handmade crafts are also prominently featured throughout the festival. Mariam al-Khalaf, participating for the first time, is displaying a range of handcrafted items including bags, dresses, crochet products, decorative wooden pieces and goods made from recycled materials.

Al-Khalaf said the festival provides artisans with an opportunity not only to market their products but also to highlight the artistic value of traditional handicrafts and encourage greater appreciation of local craftsmanship.

The festival runs through July 10 and includes around 170 exhibition booths, with 60 allocated free of charge to associations and artisans in support of family-run and small businesses. Visitors can attend daily from 5 p.m. to midnight, with free admission for all age groups.